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Sting in Pink, an annual fundraiser held every October, has helped raise almost $100,000 for National Breast Cancer Foundation (NBCF) over the past three years, including almost $35,000 in 2025. 

Founded in 1991 by breast cancer survivor Janelle Hail, NBCF’s mission is to help women now by providing help and inspiring hope to those affected by breast cancer through early detection, education and support services.

“The Sting Soccer Foundation continues to champion women and families facing breast cancer through their annual Sting in Pink fundraiser,” said National Breast Cancer Foundation COO & CFO Rebecca Buell. “We are grateful to the entire Sting Soccer family for their steadfast support of our mission of Helping Women Now®.”

As part of the campaign, all players are required to purchase a Sting in Pink shirt, with proceeds being donated to NBCF, which they wear throughout the month during practices and events to show their support. In addition to raising awareness, teams participate in meaningful service activities such as packing Hope Kits for breast cancer patients undergoing treatment. 

Over the past three seasons, the Sting community has packed and delivered over 1,200 of these packages filled with comforting items like fuzzy socks, relaxing teas, journals, and encouraging notes sent to women in treatment for breast cancer.

“Our goal was to give Sting Soccer a hands-on way to champion Breast Cancer Awareness and help our athletes understand their impact,” said Sting Soccer Foundation President Alexa Sultzbaugh. “When they pack HOPE Kits each year, our players and parents see exactly where their efforts and donations go and connect more deeply to the cause.”

Those interested in donating or learning more about National Breast Cancer Foundation can visit NationalBreastCancer.org for more information.

Sting In Pink

In October, Sting Wears Pink! 

Alexa brings both her financial and legal expertise to her role as President of our Sting Soccer Foundation. Born and raised in Texas, Alexa earned her Bachelor of Arts degree in her double major of economics and political science from Rice University. She earned her Juris Doctorate from the University of Houston Law Center. ​

After passing the Texas Bar in 2014, she joined the global law firm, Norton Rose Fulbright, LLC where she specialized in compliance and ethics. As a Senior Compliance Attorney, she was responsible for identifying and resolving potential conflict of interest issues, including the relevant legal and ethical considerations and firm-wide commercial concerns. 

Today, she serves as a fractional General Counsel for multiple small businesses.

Alexa's experience with soccer is personal. She played club soccer throughout her formative years and in high school, earning a scholarship to Rice's NCAA Division 1 Women's Soccer team. She served as one of the youngest Captains, named at the end of her Freshman year, and she won numerous awards, including "Rice Team Warrior," given to the player who displays the most heart and desire. Additionally, she set records for the "most games started" and the "most games played."

 Alexa is married to her college sweetheart and a mother to her three children- twin boys and a little girl. She adds tremendous value guiding our foundation's mission, objectives, and activities.

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Our Treasurer, Steven Sultzbaugh, comes to our foundation with an expertise in business administration, as well as a professional sports background. Earning a full athletic scholarship to play baseball for Rice University, Steven earned his Bachelor of Arts degree while competing at the NCAA Division 1 level. He was drafted three times to the MLB before joining the private financial sector.

He began his career in finance with IMG Financial Group as a Senior Advisor in private wealth management. He made a move to Salient Partners, LP, where he took his post as Manager of Internal Sales. Always motivated to do more and grow more, Steven sought to earn his MBA while working full-time. He earned that degree, also from Rice University. UBS Investment Bank then hired him as their Associate Director. He gained significant transaction experience for the global energy and natural resource group.

Today, Steven is a busy man with his position as Director of Finance for ARM Energy, his Treasurer's responsibilities, and a full house at home. With his wife, our President Alexa Sultzbaugh, he has two sons who are twin toddlers and a brand new baby girl. Steven will manage our organization’s finances and provide accountability and transparency for Sting Soccer Foundation.

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Tina Rincon started her career in public accounting with both public and private clients in the governmental not for profit and retail industries. She has industry experience in private investment companies and the public technology sector.

Ms. Rincon is a Certified Public Accountant and specializes in distressed assets and cash management, financial reporting, consolidations and streamlining accounting processes for small to middle market companies. She works for Mezas Capital Group, a small boutique consulting firm that specializes in capital needs for small to middle market companies. In addition, she serves as Treasurer of US Youth Soccer, the Dallas Sidekicks, and Kick Foundation.  She also serves as Assistant Coach for Greenhill School Varsity Women’s Soccer.   Tina was a “Lifer” and member of the Sting Soccer 1987 Team and went on to play at Texas Tech University.

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When Connie moved to Texas as a young girl, she became a true Texan, never moving out of this great state. She lived in Plano for 53 years, leaving only to attend school. Connie earned her bachelor’s degree from Texas Tech University and her master’s degree in education from the University of North Texas.

Connie always wanted to be an educator and her career as a high school teacher spanned 32 years. She taught business and computer courses. Connie and her husband raised their daughter Courtney who played club soccer and high school soccer. Courtney’s years as a junior competitor earned her the goalkeeper position for Baylor University.

In her free time, Connie enjoys socializing with friends and family, reading, and spiritual enrichment activities. In her role as Secretary of the Sting Soccer Foundation, Connie’s plethora of duties keeps her days moving quickly. She is the record keeper for all of our Board’s activities and decisions.

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Sage was born and raised in Dallas, TX, and is a proud member of our Sting alumni. Her experience with soccer began at the age of 4, carried her through her high school years, and earned her a full scholarship playing division 1 women’s soccer in college. Although her roots were always in Texas, Sage’s dream was to play college soccer on the West coast. She began her college career playing for Pepperdine University (1 year) and she finished at the University of Oklahoma (4 years), where she made history with her team and was captain for 3 years.

Upon graduating with a health and exercise science degree, she opened a nutrition business and began her adventure as a female entrepreneur. Although sports & fitness have played an important role in Sage’s life, she has always had a knack for creativity and the arts. Wearing many hats during her time as a business owner, she also explored her interest in fashion and photography. What started out to be a side hobby, documenting her personal style and sharing tidbits of her life, eventually turned into her full-time job.

Sage is now an entrepreneur, fashion & lifestyle blogger, designer, and influencer who has collaborated with global fashion and beauty brands through her blog, So Sage Blog. Her sharp business acumen is impressive and we are thrilled to have her on our foundation board.

She currently resides back in Dallas, with her husband Kyle and their two children Capri and Knox.

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